3 razones por las que los gimnasios deberían explorar la posibilidad de ofrecer bienestar en el lugar de trabajo

El bienestar en el lugar de trabajo, también llamado bienestar corporativo, puede ser la solución al sedentarismo. Y los gimnasios -un socio natural- pueden beneficiarse.

As of July 2018, there were nearly 130 million adults working in the U.S. alone. And, as of 2016, there were over 178 million full-time workers in the EU. In many countries, workers spend approximately 50% or more of their waking hours at on the job. In developed countries, this often means sitting for long periods of time.

Meanwhile, physical inactivity, obesity, and chronic disease risk have increased in developed countries. The sedentary nature of many modern jobs and the amount of time workers spend at work have made the workplace both a contributor to poor health habits and an ideal venue to offer programs to promote healthy behavioral changes.

But, as a health club operator, you have an opportunity to effect change. Health clubs provide a solution to one obvious workplace health issue: physical activity. Here are three reasons clubs should consider adding worksite wellness (also called corporate wellness) to the top of their to-do list.

Why Gyms Should Offer Worksite Wellness Column Width

1. More companies are focusing on wellness.

Many companies get it. According to the Society of Human Resource Managers (SHRM), 75% of employers offer some sort of wellness information or general wellness program, and 66% of employers report broadening their wellness offerings. A National Business Group on Health (NBGH) survey found that 67% of surveyed companies plan to expand their programs over the next three to five years.

According to the 2014 Global Wellness Survey, 79% of U.S.; 46% of Latin American, European, and Asian; 38% of African; and 47% of Australian businesses provide health promotion offerings to employees.

2. Employers are motivated to spend money on health and wellness.

And for good reason—according to SHRM, costs due to missed work and resulting productivity loss translate to about $1,685 per employee every year. The NBGH survey found that employer incentives averaged around $784, up 50% from 2013. It also found that 86% of companies reported offering financial incentives as part of their wellness packages. The global workplace wellness industry was worth $43 billion USD in 2015, growing 6.4% over the previous two years.

Yet employers aren’t necessarily looking for vast health cost savings. Most companies are seeking more engagement for employees and increased productivity.

3. Clubs are a natural partner in workplace wellness.

According to Corporate Wellness Magazine, “the main issues driving wellness strategies globally are physical activity and stress.” The SHRM survey revealed a 10% increase in company-organized fitness challenges or competitions between 2017 and 2018, with 38% of employers reportedly offering them.

Clubs provide corporate clients a variety of solutions to employers seeking to improve the well-being of their employees, including:

  • Special pricing for corporate groups
  • Espacios para que los empleados sean activos
  • Clases de ejercicio en grupo dentro o fuera de las instalaciones
  • Tailored group or individual programs to improve employee health or reduce stress
  • Acceso a expertos como dietistas, entrenadores, fisioterapeutas, etc.
  • Gestión de un centro de fitness in situ

Gyms can offer a variety of workplace wellness programming and services, tailored to employers’ and employees’ needs. To learn more about offering successful, engaging corporate wellness programs, see our latest resource How to Run Effective Corporate Wellness Programs.

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Alexandra Black Larcom @ihrsagetactive

Alexandra Black Larcom, MPH, RD, LDN, es la Gerente Senior de Promoción de la Salud y Políticas de Salud de IHRSA. Pasa sus días trabajando en recursos y proyectos que ayudan a los clubes de IHRSA a ofrecer programas de salud eficaces en sus comunidades, y a convencer a los legisladores de que las políticas que promueven el ejercicio son una excelente idea. Fuera de la oficina, lo más probable es que encuentres a Alex en el gimnasio, corriendo por el río Charles o, en otoño, junto a un televisor animando a los Gators de Florida.